Technology teams in many organizations are under more pressure and scrutiny than ever before. The demands for innovation and complete digital transformation have caused IT organizations to scramble for a means to scale and become more nimble. The demand for success is evident in CRM, which has become dominant in the global software market.
Salesforce is one example of a platform that has expanded its offerings to be comparable with full-scale ERP systems. As more firms acquire Salesforce products, they will realize a competitive advantage from their ability to maximize CRM product’s best features while minimizing costs.
Many organizations continue to face challenges with CRM initiatives, including: compromised ease of use, cumbersome code bases, and endless regression testing cycles. To address this rapidly changing and challenging environment, companies must ensure they are in control, have focus, and are recruiting effectively.